Free IL
Introduction to Digital Marketing
Introduction to Digital Marketing
Objective:
To provide students with a comprehensive overview of digital marketing, its key concepts, importance in the modern business environment, and its comparison with traditional marketing. This module lays the foundation for all other advanced modules.
Topics Covered:
1. What is Digital Marketing?
2. Why Digital Marketing Matters Today
3. Traditional Marketing vs. Digital Marketing
4. Key Channels in Digital Marketing
5. Understanding the Digital Customer Journey
6. Benefits and Challenges of Digital Marketing
7. Digital Marketing Terminologies
- Impressions, CTR, CPC, CPM, Conversion Rate, Bounce Rate, etc.
- Introduction to Google and Meta Ad Platforms
8. Career Opportunities in Digital Marketing
- Roles: SEO Analyst, PPC Manager, Social Media Executive, Digital Strategist, etc.
- Freelancing vs Full-time vs Agency Work
Practical Activities:
Learning Outcomes:
By the end of this module, students will be able to:
Website Designing (WordPress)
Website Designing with WordPress
Objective:
To equip students with the skills to design and manage professional, responsive, and SEO-friendly websites using WordPress-no coding experience required. This module is essential for digital marketers to build landing pages, blogs, portfolio sites, and eCommerce websites.
Topics Covered:
1. Introduction to Website Designing
2. Getting Started with WordPress
3. Choosing & Installing a Theme
4. Working with Pages and Posts
5. Plugins and Widgets
6. Menus and Navigation
7. Designing with Elementor (or any Page Builder)
8. SEO Optimization for WordPress
9. Website Security and Backup
10. Introduction to eCommerce (Bonus)
Practical Activities:
Learning Outcomes:
By the end of this module, students will be able to:
Google Search Console (GSC)
Google Search Console (GSC)
(Previously Google Webmaster Tools)
Objective:
To help students understand how to use Google Search Console for monitoring website performance in Google Search, identifying technical issues, and improving SEO strategy based on real data.
Topics Covered:
1. Introduction to Google Search Console
2. Setting Up Google Search Console
3. Overview of the GSC Dashboard
4. Performance Report
5. URL Inspection Tool
6. Index Coverage Report
7. Sitemap Submission
8. Core Web Vitals & Page Experience
9. Enhancements Tab
10. Manual Actions and Security Issues
Practical Activities:
Learning Outcomes:
By the end of this module, students will be able to:
Google Analytics (GA4)
The Foundation of Data-Driven Digital Marketing
Objective:
To provide students with the knowledge and skills to track, analyze, and interpret website and app data using Google Analytics 4 (GA4). The module focuses on understanding user behavior, measuring marketing performance, and making data-backed decisions.
Topics Covered:
1. Introduction to Google Analytics
2. Setting Up Google Analytics (GA4)
3. Understanding the GA4 Interface
4. Event-Based Tracking in GA4
5. Conversions in GA4
6. Audience Segmentation and User Insights
7. Acquisition Reports
8. Engagement and Behavior Analysis
9. Retention & Monetization Reports
10. Reporting, Dashboards & Insights
Practical Activities:
Learning Outcomes:
By the end of this module, students will be able to:
Search Engine Optimization (Seo)
Search Engine Optimization (SEO)
Objective:
To provide students with an in-depth understanding of how search engines work and how to optimize websites to rank higher in search results organically. This module covers both on-page and off-page SEO strategies, keyword research, technical SEO, and analytics.
Topics Covered:
1. Introduction to SEO
2. Keyword Research & Analysis
3. On-Page SEO
- Title Tags, Meta Descriptions, and Header Tags
- URL Structure and Slug Optimization
- Keyword Placement and Density
- Image Optimization (Alt Tags, Compression)
- Internal Linking Strategy
- Content Optimization for Users and Search Engines
- SEO-Friendly Blog Writing Techniques
4. Technical SEO
- Understanding Website Architecture
- Mobile-Friendliness and Responsive Design
- Website Speed Optimization (Core Web Vitals)
- Schema Markup and Rich Snippets
- Canonical Tags and Duplicate Content Handling
- Robots.txt and XML Sitemap Configuration
- HTTPS and SSL
5. Off-Page SEO
6. Local SEO (Google My Business)
7. SEO Tools & Reporting
8. SEO Trends and Algorithm Updates
Practical Activities:
Learning Outcomes:
By the end of this module, students will be able to:
AI Tools for SEO
Enhancing SEO Strategy with Artificial Intelligence
Objective:
To introduce students to modern AI-powered tools that assist with keyword research, content optimization, technical SEO, and performance tracking. This module empowers learners to work smarter, faster, and more effectively by using artificial intelligence in SEO workflows.
Topics Covered:
1. Introduction to AI in SEO
2. Keyword Research with AI
3. AI Content Creation & Optimization
4. Technical SEO & Audits with AI
5. AI for Link Building & Outreach
6. AI-Powered SERP and Trend Monitoring
7. AI Tools for Local SEO
8. Integrating AI into SEO Workflows
Practical Activities:
Learning Outcomes:
By the end of this module, students will be able to:
Generative AI for Digital Marketing
Generative AI for Digital Marketing
Create Smarter, Faster, and Personalized Campaigns with AI
Objective:
To introduce students to the fundamentals of Generative AI and demonstrate how it can be used to create content, automate workflows, design creatives, and optimize marketing efforts. This module focuses on using real tools like ChatGPT, Jasper, Midjourney, and Adobe Firefly for digital marketing applications.
Topics Covered:
1. Introduction to Generative AI
2. Key Generative AI Tools for Marketers
3. Content Creation Using AI
4. Visual Design with Generative AI
5. Video Marketing with Generative AI
6. Automating Marketing Tasks with AI
7. Ethical Use of AI in Marketing
8. Future of Marketing with Generative AI
Practical Activities:
Learning Outcomes:
By the end of this module, students will be able to:
Social Media Marketing (SMM)
Social Media Marketing (SMM)
Build Brands. Grow Audiences. Drive Engagement.
Objective:
To help students understand the fundamentals of social media marketing, platform-specific strategies, content planning, paid ads, analytics, and tools to effectively manage and grow brand presence on social platforms.
Topics Covered:
1. Introduction to Social Media Marketing
2. Understanding Social Media Platforms
- Facebook & Instagram: Pages, Reels, Ads, Insights
- LinkedIn: B2B Marketing, Thought Leadership, Company Page Growth
- YouTube: Video SEO, Channel Growth, Shorts
- X (Twitter): Trending Topics, Threads, Community Building
- Pinterest: Visual Search, Product Pins, Niche Marketing
- Choosing the Right Platform for Your Business
3. Content Strategy & Planning
4. Social Media Algorithms & Engagement
5. Paid Advertising on Social Media
6. Influencer & Community Marketing
7. Social Media Analytics & Reporting
8. Social Media Trends & Best Practices
Practical Activities:
Learning Outcomes:
By the end of this module, students will be able to:
Meta Ads (Facebook & Instagram Advertising)
Meta Ads (Facebook & Instagram Advertising)
Reach. Engage. Convert — With Precision Targeting
Objective:
To teach students how to create, manage, and optimize paid ad campaigns using Meta Ads Manager across Facebook and Instagram. This includes understanding audience targeting, ad formats, budgets, placements, performance tracking, and remarketing.
Topics Covered:
1. Introduction to Meta Advertising
2. Setting Up for Meta Ads
3. Understanding Campaign Structure
4. Audience Targeting in Meta Ads
5. Budgeting and Bidding
6. Ad Placements
7. Creating Effective Ads
- Crafting a High-Converting Ad Copy (Headline, Description, CTA)
- Image/Video Best Practices (Size, Text Limits, Visual Hierarchy)
- Using the Meta Creative Hub
8. Lead Generation Ads
9. Remarketing with Meta Ads
10. Analytics & Optimization
Practical Activities:
Learning Outcomes:
By the end of this module, students will be able to:
Search Engine Marketing (SEM)
Search Engine Marketing (SEM)
Drive Targeted Traffic with Paid Search Campaigns
Objective:
To teach students how to create, manage, and optimize paid search advertising campaigns on platforms like Google Ads and Microsoft Ads (Bing). This includes keyword planning, ad copywriting, bidding strategies, performance tracking, and landing page optimization.
Topics Covered:
1. Introduction to Search Engine Marketing
2. Overview of Google Ads Ecosystem
3. Account Structure in Google Ads
4. Keyword Research for SEM
5. Writing Effective Search Ads
6. Bidding and Budgeting
7. Quality Score and Ad Rank
8. Landing Page Optimization
9. Conversion Tracking and Google Tag Manager
10. Campaign Monitoring & Optimization
Bonus: Microsoft Ads (Bing Ads)
Practical Activities:
Learning Outcomes:
By the end of this module, students will be able to:
Google Ads (Pay-Per-Click Advertising)
Reach the Right People at the Right Time with Paid Search
Objective:
To equip students with hands-on knowledge of how to create, run, and manage successful ad campaigns using Google Ads. This module focuses on search, display, video, shopping, and app campaigns using the Google Ads platform.
Topics Covered:
1. Introduction to Google Ads
2. Google Ads Account Setup
3. Campaign Types & Goals
4. Keyword Planning and Research
5. Campaign Structure
6. Ad Creation
7. Bidding and Budgeting
8. Targeting and Audience Segmentation
9. Conversion Tracking and Analytics
10. Campaign Optimization & Reporting
Practical Assignments:
Learning Outcomes:
By the end of this module, students will:
Email Marketing
Build Meaningful Relationships and Drive Conversions with Targeted Emails
Objective:
To teach students how to create effective email marketing campaigns, build email lists, automate sequences, and measure performance using tools like Mailchimp, ConvertKit, and Sendinblue.
Topics Covered:
1. Introduction to Email Marketing
2. Building an Email List
3. Email Marketing Tools
4. Email Campaign Setup
5. Email Copywriting & Design
6. Automation & Drip Campaigns
7. List Segmentation & Targeting
8. Deliverability & Spam Management
9. Email Marketing Analytics
Practical Assignments:
Learning Outcomes:
By the end of this module, students will:
Affiliate Marketing Course
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